Looking for help with an assignment? Connect with an assignment Expert Now!

select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers.

select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers..

Overview

For this week’s project, you will be given a marketing budget and decide how to divide it across a marketing mix of multiple outlets and channels to reach your target audience and achieve your goals.

What You’ll Need

•       Your TechKit including laptop

•       Internet for research

•       At least 3 credible sources (Wikipedia does not count) Project 4 Pricing Data Sheet (available in this week’s downloads

Prepare

  • In this assignment you will select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers.
  • Assume that you have a total budget of $20,000,000 to market your film. Use the advertising metrics provided in the Project 4 Pricing Data Sheet download below to assist you in deciding which mix of media outlets you will buy to reach your target market.
  • Project4PricingDataSheet_49997933-2a5f-4f5c-9bd6-8be377cbf1b8.pdf71 KB
  • You must use a combination of both traditional media/ channels and digital media/channels in your marketing mix. Digital channels may include mobile, SEO, social, pay-per-click (PPC), blogs, email, and display ads.
  • Your budget must be divided across at least three media outlets.

Create:

Create marketing objectives and a thoughtful marketing mix plan for a fictional film of your choosing. Be sure your presentation addresses each of the following elements:

1. Select one of the four fictitious theatrical film releases listed below (identified by genre).

  • Mr, Superhero (action)
  • Jane & Jack in Love (romantic comedy)
  • The Jaded Juror (drama)
  • Cuddly, Cute, and Housebroken (animated)

2. Describe your fictitious film in a few sentences and describe the target market in detail. Remember to include target group details such as demographic, geographic, psychographic, benefits sought, and patterns of use.

Answer the following:

  • Who do you think is buying tickets to this type of film currently? Provide target group details based on research from industry resources such as VarietyMPAAHollywood Reporter, and Box Office Mojo. Cite your resources.
  • Describe the intended target for your film with specific details, for example: Women 25-54, suburbs, currently in relationships, seeking healthy romantic fantasy, date night or girls night out entertainment event, etc.

3. What do you think the objectives of the marketing campaign for this film are? Your answer can incorporate brand awareness, consumer reach, engagement, and sales. Please present your objective as a SMART Goal (Specific, Measurable, Achievable, Realistic, Time-Bound).

4. Describe how you will reach your target audience with your customized marketing mix plan. Explain, in detail, how you will allocate funds from your budget to reach this target. (Divide your entire budget into this marketing mix plan.) Your plan must include the following:

  • Description of the traditional and digital media outlets/channels you will buy
  • Description of how much you will spend on each outlet/channel
  • Description of why you selected each outlet/ channel
  • Description of the intended duration of the campaign (For example, 1 week, 1 month, 3 months? etc.)
  • Description of the number of consumers you will reach
  • Explanation of the desired outcome you expect to achieve after this marketing mix is deployed and completed

5. Deliver your marketing mix and budget as 3-5 page Word document, or 3-5 minute Keynote or PowerPoint presentation.

Cite resources using both in-text citations, and a separate reference page. Incorporate the concepts and terminology learned from this week’s readings into the paper, demonstrating how the marketing mix you chose reflect the concepts learned about in this week’s reading and viewing assignments.

Submit

1.     Save your audio Keynote or PowerPoint Presentation as a QuickTime Video.

2.     Save your Word document as a PDF document that contains all parts of the assignment.

3.     Name your video or your PDF as follows: LASTNAME_FIRSTNAME_MIX Upload your file to LAO and submit.

select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers.

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Spend Hours doing a Paper or spend just $33 for a 3 page essay?

Tired writing homework

Reviews from Clients who Ordered this Paper

Our Benefits

Take a look at the characteristics of our custom essay writing service. We ensure that not only will your essay be delivered on schedule, but that it will also be of the finest possible quality.

Guaranteed Customer Satisfaction

We are always available to help with any revisions and deliver flawless results

Quick Results

Any deadline can be met. 400+ dedicated writers are waiting to finish your essay in as little as three hours.

Support is available

We’re here for you at all times and can answer in as little as one minute.

All papers reviewed

We examine our own database of completed orders to ensure that you always get original work.
b

Provide Detailed Instructions

  • Fill in instruction details on the order page such as length, title, slides, subject etc. and upload neccesary attachments
  • Provide additional parameters which you would like for your order such as writer category, formatting requirement, sources etc.

Login & Complete Payment

  • Once logged & completed payment, your order will be put to bid and assigned to suitable writer who matches your requirements.
  • The order is moved to ‘in progress’ on this stage.

Writing, Editing & Proofreading

  • Once the writer completes your order, he or she forwads it to the editing team for review.
  • The order is scrutinized for syntax or grammar error and checked for plagiarism with softwares such as turnitin.
h

Download Your Final Document

  • Upon satsfaction by the editing team, your order is moved to ‘completed’ tab where you can download final copy.
  • You can tip writer if you are satisfied with the order.
  • Approve the order or ask for revision if unsatisfied

Having a rough time with your urgent homework?

Place your order today and get it delivered before your deadline