Looking for help with an assignment? Connect with an assignment Expert Now!

Marketing Plan Essay

Marketing Plan Essay.

Each student should choose a company and create a new product or service for the company chosen. The new product or service must be consistent with the company’s current offerings. An example of an inconsistent product offering would be if Chrysler (an automotive company) began to sell chocolate. The final project should consist of the following items:

1. Executive Summary

This section should focus on providing a concise overview of your new product or service and how the company will benefit by offering this new product or service.

2. Company and Product/Service Description

This section should consist of an overview of the company you have selected. What is the company’s current focus? In what industry does the company currently compete? What product/service do you think the company should introduce? How does this product/service fit in with the company’s current product/service offerings?

3.  Strategic Focus 

Think about the core benefits of your new product or service. Focus on how your new product or service meets consumer’s wants and needs.

4.  Situation Analysis (think of factors affecting both your company as a whole and the new product/service).

     What are the (internal and external) environmental factors to think about? For example, 

            1) the potential investment required to introduce your product or service

             2) the competition for the new product or service.

5.  Marketing Program (for your new product)

STP: How is the market for this product segmented? What is the target market for your product or service?  Is this a target market the company is already focusing on or would this be a new target market for the company? What will be your product’s positioning? 

The 4Ps: How do you plan to market your new product or service? Is your product or service something that the company will sell on its own or will it be sold in addition to one of the company’s current products or services?  What will be your Marketing Mix Strategies (the 4 Ps)?

6.  Works Cited Page

Please provide a works-cited page in MLA format. 

The final paper should be about 6-pages doubled spaced, Times New Roman, 12pt font.

Marketing Plan Essay

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Spend Hours doing a Paper or spend just $33 for a 3 page essay?

Tired writing homework

Reviews from Clients who Ordered this Paper

Our Benefits

Take a look at the characteristics of our custom essay writing service. We ensure that not only will your essay be delivered on schedule, but that it will also be of the finest possible quality.

Guaranteed Customer Satisfaction

We are always available to help with any revisions and deliver flawless results

Quick Results

Any deadline can be met. 400+ dedicated writers are waiting to finish your essay in as little as three hours.

Support is available

We’re here for you at all times and can answer in as little as one minute.

All papers reviewed

We examine our own database of completed orders to ensure that you always get original work.
b

Provide Detailed Instructions

  • Fill in instruction details on the order page such as length, title, slides, subject etc. and upload neccesary attachments
  • Provide additional parameters which you would like for your order such as writer category, formatting requirement, sources etc.

Login & Complete Payment

  • Once logged & completed payment, your order will be put to bid and assigned to suitable writer who matches your requirements.
  • The order is moved to ‘in progress’ on this stage.

Writing, Editing & Proofreading

  • Once the writer completes your order, he or she forwads it to the editing team for review.
  • The order is scrutinized for syntax or grammar error and checked for plagiarism with softwares such as turnitin.
h

Download Your Final Document

  • Upon satsfaction by the editing team, your order is moved to ‘completed’ tab where you can download final copy.
  • You can tip writer if you are satisfied with the order.
  • Approve the order or ask for revision if unsatisfied

Having a rough time with your urgent homework?

Place your order today and get it delivered before your deadline