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Marketing, Finance/Accounting, R&D, and MIS Issues.

Marketing, Finance/Accounting, R&D, and MIS Issues..

 Chapter 8: Marketing, Finance/Accounting, R&D, and MIS Issues.

Chapter 9: Strategy Review, Evaluation, and Control.

Q1.  Reflect on what you have read in the textbook from chapter 8 & 9 and then type a one and half page paper concerning the topics that you believed where worth your reading and understanding.  What was the most valuable thing that you learned and why?

Q2.   Go to the end of Chapter 8 and do Exercise 8C “Determine the Cash Value of Coca-Cola Company” Steps 1 thru 3.  Submit your calculations for the Net Worth Method and the Net Income Method, Price-Earnings Ratio, and the outstanding shares method along with your determination of Coca-Cola cash value for the  fiscal year. Also come to an agreement about Coca-Cola cash value.

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    StrategicManagementConceptsandCases17thEdition.pdf

Marketing, Finance/Accounting, R&D, and MIS Issues.

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